Proven Brand Ambassador
As a professional athlete of more than 30 years, 32-time NASCAR race winner Bobby Labonte is a perennial fan favorite who is one of only four drivers in the history of NASCAR to win a Championship in the top two tiers of the sport, the Monster Energy NASCAR Cup Series (2000) and NASCAR XFINITY Series (1991). Recently, Bobby became a NASCAR Hall of Fame nominee and in addition to his NASCAR success, Bobby Labonte is the 2001 IROC Champion.
In May of 2019 Bobby got the call – he’d been voted into the NASCAR Hall of Fame, Class of 2020. His induction to the Hall of Fame was the culmination of years of hard work, dedication, and, as NASCAR put it, grinding away. The honor of being named to the NASCAR Hall of Fame writes all of Bobby’s accomplishments – over 700 races, 21 wins, and over 25 years of NASCAR history – into the record books.
His experience extends beyond the American NASCAR circuit, as he has made multiple appearances at the Goodwood Festival of Speed (UK), known as the world’s largest automotive garden party, and has also appeared at Autosport International (UK), Europe’s largest indoor pre-season motorsport event. Labonte has represented brands such as Coca Cola, Interstate Batteries, General Mills, Toyota, Clorox, Dow Chemical, Con Agra Foods, Universal Pictures and GlaxoSmithKline among many others. Off the track, Bobby works as an analyst on the popular FS 1 television programs NASCAR Race Hub and Race Day. He joined the FS1 team in 2017 and continues to enjoy his work there today. Previously, Bobby appeared as a guest race analyst with NBC Sports Network for two seasons.
Bobby is also an avid cyclist, and outdoors man, who personifies health, performance and fitness. He has a knack for technology and enjoys integrating various technologies into his hobbies, interests and lifestyle. He has appeared on numerous national outdoor hunting and fishing television programming with partners Realtree, LL Bean and other NASCAR celebrities.
Furthermore, Bobby is a devoted philanthropist, launching his non-profit organization, the Bobby Labonte Foundation, in 2003 to benefit local North Carolina organizations who help build stronger foundations for children and families through an annual grant program. The Foundation’s most prominent event is the annual Bobby Labonte Foundation Charity Bike Ride, now aligned with the high-speed racing event, the High Point Cycling Classic. This three-day weekend event brings the community together to enjoy riding and racing bicycles with the purpose of raising money for the Foundation’s grant program. Last year, the organization awarded nearly $30,000 in grants.
Who is Bobby Labonte? Well, to his 130,000+ Twitter followers and 40,000 Facebook friends, the Bobby brand is cool, current, modern, and confident. He is savvy, stylish, magnetic and an influencer. Bobby is trusted, humble, energetic and respected. He has a long and varied list of event experiences including various autograph signings, photo opportunities, speaking engagements, parade grand marshal, celebrity driver and other honored guest appearances.
Family has always played an important role in Bobby’s like, and he is most proud of his two children. Son Tyler, now married, is attending law school and daughter Madison is in her second year of college and both live nearby in North Carolina. Bobby is married to his wife Kristin, a former professional and champion cyclist, and they live in High Point, North Carolina with their Chihuahua Chloe.